Sydne George, professionally known as STRBABY, is the heartbeat behind SB GLOBAL ENTERPRISES.

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An Atlanta-born songwriter, producer, and artist, Sydne has penned hits for some of the biggest stars in the music business. Her Apple Music playlist showcases an expansive catalog of records that live at the intersection of pop and culture.

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With nearly two decades in the music industry, Sydne has mastered the art of transformation — both in sound and in spirit. Her fingerprint can be found across genres, shaping the sound of modern music and the stories behind it.

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But Sydne’s true genius lies in her ability to pull greatness out of others. She has a rare gift for helping artists uncover their authentic voice, refine their sound, and build sustainable empires that expand far beyond the traditional norms of the music industry. Whether she’s in the booth coaching a rising star or in the boardroom architecting a brand strategy, she moves with the same precision and purpose — turning raw talent into long-term legacy.

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From the studio to the screen, Sydne is redefining what it means to create with intention. Her seamless movement between songwriting, film direction, and executive production makes her one of today’s most versatile and visionary creatives. Through SB GLOBAL, she’s building a platform where creativity meets consciousness — a space where artists, producers, and brands turn ideas into impact and artistry into legacy.

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She doesn’t just make hits — she makes herStory!